The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. The corporate headquarters are in atlanta, with local operations in nearly 200 countries around the world. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Every business irrespective of its size needs to have definite goals in order to expand the business. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy. The coca cola company is the world largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Sharing our strategies and approach to marketing has been a tradition at cocacola to open the door for other brands to learn from our years of marketing experience, kate says. The coca cola company has continued to be one of the leading firms that provide refreshments to customers through creating value to consumers, making a difference, and inspiring moments of optimism and happiness.
The international empire of coca cola spans more than 200 countries. Pdf marketing management project on coca cola mian. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Introduction marketing strategy is a longterm, forwardlooking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. The company has a large product portfolio of sparkling and still beverages. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. Cocacola takes one brand marketing strategy global with.
Cocacola is considered one of the worlds most popular soft drinks. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas. Marketing strategy of cocacola linkedin slideshare. The classic bottle of cocacola cocacola s bottle was a part of the corporations defensive marketing. This is a presentation on marketing plan in coca cola. Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years. Because of this, cocacola has come up with long term objectives. Value based pricing for the customer is the main transformation for the coca cola company.
Coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca colas public relations, events and experiences and direct selling. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008. Essay on coca cola marketing strategy 878 words cram. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. Doc project report on marketing strategies of coca cola. They are sensitive of the contents they put on ads because of the age. Cocacola needed an effective campaign to counter pepsis strategies sloan 37. Coca cola marketing analysis project report swot analysis.
An evaluation of marketing strategies undertaken by coca. An indepth case study of cocacolas branding and marketing strategy in the age of sustainable development. Kate santore took the stage at content marketing world to share coca colas storytelling ethos and in the process inspired marketers to ask, what if. But, after time, they started promoting it as much as the logo and product. Led by cocacola, the worlds most valuable brand, their companys. Cocacola is the biggest nontechnology company in the world. Coca cola founded in 1886 by dr jhon pemberton worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Download 12page marketing plan on marketing plan for cocacola 2020. The products are priced competitively because of the heavy competition in the soda industry. Brand market share makes coca cola direct competition for competitors and new competitors emerging in the market.
Presentation on marketing plan of coca cola assignment point. Technology is used at every step of coca cola s value chain syrup manufacturing, bottling operations and storage at retail shops. Coca cola blab and full throttle blue demon are also products with the marketing tragedy integrating different factors of demographic segmentation. The cocacola company uses marketing strategies to differentiate its product from its competitors to gain a competitive advantage. Cocacola has been the acknowledged leader in the softdrink industry. The report also comprises application of swot, pestel, porters five forces and valuechain analyses on coca cola company. The brand is present across more than 200 nations and is sold in packets of various sizes. Marketing strategy of coca cola coca cola strategy. Marketing strategy of the coca cola company essay bartleby. Coca cola is the worlds most favorite brand and is available all over the world. Coca cola is one of the most leading company in soft drink beverage industry.
The report also comprises application of swot, pestel, porters five forces and valuechain analyses on coca cola company, along with analysis of companys. Aditya kale aniruddha patil gourav kapoor narendra kashikar siddhartha kamat 2. The worldwide popularity of cocacola was a result of simple yet groundbreaking marketing strategies like consistency. Its quite hard for organizations to reach the magnitude of cocacola, but using the right marketing strategies may give a huge boost to increase worldwide brand recognition. On that strategy cocacola emphasize their sensitivity for their young audiences. These products serve as the principal raw materials for the enduser beverage products of the company. We have done a study on cocacola company with the aim to learn about the efferent marketing prospects in pakistan and our selected product is coca cola. The renowned global drinks brand cocacola has been going through a change from the inside out the very fabric of cocacolas brand dna, architecture and identity are evidently going through a unification process, not only with itself but the growing demand for. Coca cola has conducted a combination of both age and gender segmentation for the marketing of coke zero. What process do you use to insure your marketing strategies are in lockstep with your. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet.
Cocacola takes one brand marketing strategy global with taste the feeling campaign cocacola is launching its first global marketing campaign in more than a decade as it takes its one brand strategy global with the introduction of the new taste the feeling strapline. Coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca cola s public relations, events and experiences and direct selling. Marketing strategy of the coca cola company 743 words cram. Project report on marketing strategies of coca cola submitted by acknowledgements. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1. There is an impact of the coca colas business along with the entire partner and the value cycle with their customers in order to address the concerned areas and add value ahead of their beverage products.
Cocacola has been at the front position of libelling initiatives for nearly 20 years, most important the way in adding perpackage diet information on labels, in addition to the perserving information that is compulsory by. Coca cola marketing plan design and marketing strategies cocacola used seven key design and marketing strategies, which made it as recognizable in the streets of shanghai as in its hometown of atlanta by the 1920s, says cocacola vp of innovation and entrepreneurship david butler. To understand its product strategy, it is first important to know that coca cola is primarily a producer and marketer of concentrates and syrups. Due to the availability of wide range products the pricing is done according to the market and geographic segment. Cocacola is the most popular and biggestselling soft drink in history, as well as the bestknown product in the world. While doing my research for this article, i stumbled upon their responsible marketing strategy. Segmentation helps the brand to define the appropriate products for specific customer group. The following ppt gives an overview of coca cola marketing strategy.
The cocacola brand is globally valued and recognized. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and. Marketing strategy explanation of marketing strategy extensionproduct differentiation in 2002, the cocacola company extended the. A study on the marketing strategies for millenniums focusing on india rukmani singaram 1, athul ramasubramani 2, aaditya mehta 3. Candler, who began to distribute the fountain drink outside of atlanta. Cocacola company is one of the fastest growing multinational enterprises in nigeria.
Developing marketing plan for soft drink term paper. It contributes to the highest sales of soft drinks globally. Each subbrand of coca cola has different pricing strategy. This mistake turned out well for cocacola, since free publicity was generated, and soon market share was recovered and even increased. Marketing presentation on coca cola linkedin slideshare. If we thoroughly analyze cocacola marketing strategy, well. On the other hand, if the prices will drop, it might make customers doubt the quality of the product it sells. An example for such successful implementation of marketing strategy is coca cola. Heres how cocacola keeps its marketing strategy focused. Like always the company is doing quite well although at the current moment pepsi is dominating the. The secret behind cocacola marketing strategy youtube.
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